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the first freezable personal cooler that keeps anything you pack colder, longer– up to 10 hours. Pack It has a patented eco-gel built permanently into the liner, eliminating the need for melting ice or bulky gel packs completely. Have you seen the school lunch menu? Yuck. Plus, buying lunch at work or school every day costs a fortune. Pack It lunch coolers allow you to pack healthy foods you never could before. Yogurt, milk, cheese, even leftovers from the night before stay fresh. The cold eco-gel completely surrounds the bag so food stays colder five times longer than regular lunch bags, even ones that use a separate gel pack. Uneaten food comes home still fresh and goes back into the refrigerator for the next day, which reduces waste and saves you money. Pack It products are designed by moms for moms. Pack It was started by two single mothers concerned with being able to pack healthy lunches for their own children. Pack It coolers are PVC/lead free, non-toxic, lead-tested, earth safe and reusable. Store your folded Pack It in your freezer until you're ready to use. Care: hand wash, not machine or dishwasher safe; allow cooler to dry completely before freezing again.