Finally officially part of Sony's mobile division changed its trademark to Sony Mobile Communication, having previously used name is Sony Ericsson. And therefore start from today all the products which will be released under the Sony brand because it is released by Sony Mobile Communications division. Changes in this brand as a result of the acquisition of Ericsson's 50% stake in Sony Ericsson's business worth 1.47 billion dollars by Sony in October last.
Given this, the Join Venture between Sony and Ericsson will officially be closed in January of this and the total change became Sony will be completed by mid of this year.
Effect most noticeably for consumers is is all Sony's service will be integrated directly into its mobile division, such as Sony Enterteinment Network (SEN) which offers services Video Unlimited and PlayStation games will be present at the Xperia smartphone series.
The name change is also an impact on changing the company logo. According to news circulating, Sony Ericsson logo ball will be replaced but not sure what the new logo of Sony Mobile Communications.